Startup of the book
Over innovatie, social reading, customer loyalty, content aggregatie, self publishing en veel meer.
Nina Klein en Luis Gonzalez in een boeiende duoloog over de rol van start-ups in publishing.
In een participatief ebook gaan beide auteurs in gesprek met elkaar en met een aantal publishing experten. Wil je deelnemen aan de dialoog, laat je stem horen.
The e-book you have in front of you was born out of a conversation between its authors: Luis and Nina.We met in the course of an EU-funded project,Technology and Innovation for Smart Publishing (TISP). It took some time (two years, to be precise) and quite a few meetings before we discovered that we share a fascination for startups in publishing.
I worked for a corps of senior civil servants in Spain’s public administration, in charge of several R&D departments.There, I also promoted the Spanish book sector and sprea- ding of literature internationally. I helped launch the National Reading Plan.When I began working at the Foundation Germán Sánchez Ruipérez (FGSR), an organisation for pro- moting reading, I saw that it had seamlessly integrated both reading and R&D. Over the past seven years, the FGSR has focused on designing innovative projects for each of the fields in which it works. The results of my research on digital reading eventually provided a link between the way I see the role of libraries and how I perceive business startups. ‘Just-in-time learning’ has become essential for new companies in the book industry; the most important learning is referred to the needs of readers.What is exciting today is that tools now exist that make it possible for libraries – and hence, readers – to play an active role in the process.
I started getting involved with publishing startups because I like the spirit of ‘new stuff happening in publishing’.While working for the Frankfurt Book Fair, I set up a blog about startups and also devoted several issues of the Frankfurt Book Fair’s international publi- shing magazine, Frankfurt Quarterly, to the topic of startups. At the beginning of 2014, I published my Master thesis ‘New business models in publishing. startups and their strategies in publishing’.This e-book includes an extract from that thesis, in which I focus on value creation and value capture, and introduce a range of possible new business models for startups in publishing. We would like to share our discussion with you because we believe a conversation like this is the best way to learn and to progress, to gain a better understanding and to have fun. Of course, a conversation with just the two of us is too narrow in every sense; but that’s only the starting point. We really want to have a much broader debate, and we’ve got two ways of achieving that:
Each of us has three ‘wildcards’ – people we’d like to invite into the conversation. These might be exper we admire from afar (following them on Twitter, without actually having talked to them), or with whom we are already in touch. We will flag up these wildcards every time we pose a question on which we'd really like to hear the opinion of these experts. the relevant passages will be marked (WILDCARD!). You can find a list of all these open questions and the corresponding wildcards at the end of the book.
Building on that idea, we’ll try and expand our network by asking these ‘wildcard’ experts, in turn, to name at least one person whom they would like to involve in the conversation about startups in publishing.This will be an ongoing process which you can follow on Twitter, using #experts and #publishing_startups.
The result of this should be an ‘open e-book conversation’, in which everyone can participate - and which creates a strong network of experts in the field of publishing startups and new digital business models.
Klik op onderstaande link voor een 3 minuten video over dit participatieve experten ebook en download het ebook in pdf formaat.